Information about processing of personal data through cookies and other web technologies

This website (hereinafter "the “Website”) is operated by ŠKODA AUTO a.s., registered office: tř. Václava Klementa 869, Mladá Boleslav II, 293 01, Mladá Boleslav, the Czech Republic, Company ID: 00177041, registered in the Commercial Register maintained by the Municipal Court in Prague, File No. B 332 (“ŠKODA AUTO” or “we”) for the purpose of providing services to users (“User” or “you”) of the Website.

This information about the processing of personal data through cookies and other web technologies (“Information” or “Statement”) explains how we process your personal data through web technologies. This Statement includes in particular (i) what web technologies can the Website use (ii) what personal data we process about you, (iii) how and for what purposes we use and process that data, (iv) to whom and where we transmit this data and (v) how we protect this data and what rights you have in connection with processing of this data.

We may update this Statement from time to time. All changes made to this Statement will be published on the Website and you will be notified thereof.

What web technologies can the Website use

What web technologies can the Website use:

ŠKODA AUTO and third parties that provide content, advertising, or other functionality on our Website, may use different technologies to obtain and process data when you visit the Website and these may include cookies and other technologies.

Cookies are small files that are stored on your device and help collect data about your activity on the Website. In particular, cookies allow us to store your settings and preferences, remember your access data, provide targeted content and marketing communications. They help us understand, which part of our Website is the most popular and analyse the functioning of the Website. Cookies may come from us (“first party cookies”) or from third parties whose services we use (“third party cookies”).

You can revoke your consent by clicking on this link.

You can set your internet browser to enable or disable all cookies, or to notify you in advance of their use. Please note that the Website is set to work with cookies enabled, so some of the Website properties may not work properly if the cookies are disabled.

IP address
An IP address is a unique number assigned to a computer or other device with Internet access. Each time the data is transmitted, you need to know the IP address of the sender and the recipient.

Pixel is software code that allows you to track user behaviour on the Website on which the pixel is located. It can be a basic tracking of whether a user has visited a website up to detailed tracking of actions, such as adding the product to the cart, selecting the product, submitting the form, etc. The pixel may submit gathered information to a third party, i.e. to provider of the computer code. 

Processed personal data:

The Website processes the following categories of your personal data:

Usage of the Website. We may process data on how you use the Website with your computer, phone, or other device that you access into the Website. For example, we can process:

  • Device data: Hardware model, unique device identifiers, MAC address, IP address, operating system version, and device settings;
  • Log: Time and duration of the Website usage, search data, and any information stored in cookies that can uniquely identify your browser or account;
  • Location data: Data about your location obtained with various positioning technologies, such as GPS, Wi-Fi access points, or other sensors that can provide nearby device data;
  • Other data: Data about your usage of the Website that we may process if you visit or use third party sites or applications to cooperate with us, and data on how you participate with the content of the Website.

We may combine obtained personal data about you or your activities with other information we receive from publicly available sources in the cases permitted by the law.

Purpose of the processing and its description:

We process and use personal data for the following purposes:

Ensuring the functionality of the Website.
Your personal data helps us to ensure the functioning of basic features such as navigation, access to secured sections of Website, fast web content retrieval, or user authentication. The Website cannot work properly without processing the data that is necessary for this purpose.

Saving user preferences on the domain for the duration of the session or for a reasonably short period.
Personal data are used to increase user convenience by storing data about your settings, such as language, region, screen resolution, cookie consent and more.

Saving user preferences across websites.
Personal data is used to improve user convenience by associating websites with settings such as language, region, screen resolution, cookie approval and more.

Tracking of Website Traffic.
Analytical first party cookies are used to track traffic. Such cookies do not contain unique user identifier.

Statistics and analysis of user behaviour.
Personal data are used to create statistics, track and analyse user behaviour on various websites. Data may be used for creation of anonymized reports. The user may be looked up by certain combination of personal data stored in internal databases.

Marketing of products and connecting with social networks.
Your personal data is used to inform you about products and services of ŠKODA AUTO and third parties, events, competitions, newsletters, advertisements, catalogues submissions. Some personal data is used to target the above information. Your personal data is also used to ensure that websites are interconnected with social networks and that content can be shared through these networks.

How we process your data:

The processing of personal data will include, in particular, collecting, storing on data carriers, sorting, using, storing and deleting personal data automatically or manually in order to fulfil the purposes defined above. 

Necessity/Voluntariness of processing personal data:

We may process some of the personal data based on a legitimate interest of ŠKODA AUTO or a third party. This applies in particular to cookies processed for the purposes of:
(i) ensuring the functionality of the Website,

(ii) the storage of user preferences on the domain during the session and

(iii) the tracking of Website traffic.

For other purposes, we process your personal data only based on your consent. Provision of personal data for such processing is voluntary, so you are not required to provide such data. We will not process your personal data without your consent.

Terms of processing:

With respect to cookies used to ensure the functionality of the Website, processing is terminated after the end of the session. In the case of cookies used to store preferences of users on the domain for the duration of the session or for a reasonably short period, processed based on a legitimate interest, these are processed for 6 months after the end of the last user’s session.

In the case of processing on the basis of consent, personal data is processed for the term stated on the consent declaration or until the withdrawal of the consent.

Categories of processors or recipients to whom we may provide personal data:

We may, in justified cases, make the obtained personal data available to other parties, which are in particular: marketing agencies, group companies, providers of analytical and statistical services.

Google Analytics
This Website uses Google Analytics provided by Google, Inc. (“Google”), which uses cookies to analyse how users use this Website. The Website uses the following modules:
Google Tag Manager - to manage tags and code snippets on a website.
Google Analytics - digital data analysis tools to understand the customer behaviour.
Google Analytics 360 Suite - digital data analysis tool for measuring and improving the reach of marketing.

The Website usage information generated by the cookie (including your IP address) may be transmitted to and stored on servers in the United States.
Google will use this information for purposes of evaluation of the use of the Website, creation of reports about such use for its operator and provision of other services related to the activities on the Website and the use of the Internet in general. Google may also provide this information to third parties, if it is required by the law or if such third parties process this information for Google. You may disable the use of cookies on the Website, or you can change the relevant settings of your Internet browser. However, if you do so for all types of cookies, you will not be able to make full use of all the features of this Website.
To opt out of being tracked by Google Analytics across all websites please visit: https://tools.google.com/dlpage/gaoptout

For detailed information about Google Analytics and personal data privacy, please visit: http://www.google.com/intl/en/privacy/privacy-policy.html

This website uses analytical cookies, pixels and other technologies by Facebook, Inc. (“Facebook”), allowing collection or retrieval of information from the Website and other sites. Facebook may use them to provide advertising and targeting services.
By withdrawing your consent to the use of cookies on the Website or disabling cookies in your browser, you will prevent Facebook from collecting and using information. However, if you do so for all types of cookies, you will not be able to make full use of all the features of this Website.

Other parties
Your personal data may, upon request, be provided to public authorities, in particular the courts, the Police of the Czech Republic and other law enforcement authorities, as necessary and within the limits of the law. 

Source of personal data:

We will collect personal data directly from you.

Transfer of personal data to third countries:

During processing, your personal data may be transferred to third countries, such as countries outside the European Economic Area.

In connection with Google Analytics and/or the use of analytical cookies and other web technologies described in the section on Facebook, your personal data may be transmitted to servers in the United States of America. Such transmission is legally permitted on the basis of the European Commission's decision on the adequate protection of the personal data and the appropriate third-party certification under the Privacy Shield, i.e. a joint legal instrument of the European Commission and the United States of America, to ensure an adequate level of protection of personal data for the transmission of personal data to the USA. Processing of data on the basis of such transmission does not require the fulfilment of other legal conditions.

For more information, please visit: http://www.skoda-auto.com/other/personal-data

Automated decision-making on the basis of personal data:

As part of this processing, there will not be any automated decision-making.

Other information

Personal data may be archived in the public interest and used for scientific, historical or statistical research purposes.

We are not responsible for the content of external websites which are hyperlinked to on our Website. We are also not responsible for the processing of your personal data on external websites. These hyperlinks are provided within the Website as a service to users and you use them at your own risk.

We have taken appropriate organizational and technical measures, including physical, electronic and organizational procedures, to protect the information obtained through this Website from unauthorized access or unauthorized alteration, disclosure or destruction of the data we collect and process. Your sensitive and/or personal data that you have entered on our Website is encrypted and protected by an SSL certificate. Notwithstanding the above, we cannot guarantee that your personal data is safe if it is transferred by you or if you treat your personal data insecurely.


As the person whose personal data is processed, you have the following rights:

  • Right of access to personal data.
  • Right to withdraw consent to processing personal data
  • Right to rectification of inaccurate or incorrect data and to supplementation of incomplete data.
  • Right to have data deleted if the purpose of the processing ceases or if personal data are processed unlawfully.
  • Right to restriction of processing.
  • Right to data portability whereby the data subject may obtain personal data concerning him/her, in a structured and machine-readable format, either for himself/herself or another personal data controller.
  • Right to object processing of personal data, including profiling.
  • The right not to be the subject of automated decision-making


If you have questions about privacy and processing, please use the following ways to communicate.

In connection with the exercise of your rights, ŠKODA AUTO may claim reasonable compensation not exceeding the costs necessary to meet the request if such requirements are clearly unjustified or disproportionate.



By post:

tř. Václava Klementa 869
Mladá Boleslav II
293 01 Mladá Boleslav
Czech Republic

Lodging a complaint

In case you disagree with the way ŠKODA AUTO processes or handles your personal data, you can lodge a complaint with the Data Protection Officer (DPO) of ŠKODA AUTO or a supervisory authority to protect your rights.

Office for Personal Data Protection
Pplk. Sochora 27
170 00 Praha 7
Czech Republic
+420 234 665 111

Data Protection Officer (DPO)

If you have any questions regarding the protection of personal data, you can contact ŠKODA AUTO's Data Protection Officer.